Notes filed under AI search.
Structured content, clear answers, consistent entity signals. A controlled test of whether AEO tactics actually move citation rates, and how to read the result.
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The image feature came, drew accuracy complaints, and got switched off. A reminder that individual AI Overview features are still being tuned in public.
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Generative systems write an answer. Agentic systems take actions on a user's behalf. They pull on your content differently, and the second one is coming.
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Run at that scale, the data kills the everywhere and the nowhere claims at once. The answer box concentrates on definitional and how to queries.
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When an AI answer cites sources, it leans toward entities with a consistent identity across the web. That makes entity building a visibility requirement, not a branding nicety.
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GEO is the work of being visible inside generative search results: the AI answer, the chat response, the summarised box. Here is what it involves.
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