Google Ads is removing language targeting. Move the logic now

The language targeting setting is going away. If you leaned on it as a geo or audience proxy, that workaround needs a new home before it disappears.

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AI Max is becoming the default in Google Ads. Decide before it flips

AI Max moves from opt in to on by default for eligible search campaigns this month. For tightly controlled accounts, that is a decision worth making on purpose.

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The Smart Bidding migration deadline has passed. Check what your campaigns are doing

If you still had manual or legacy bidding strategies running past mid August, some were converted for you. Verify the current state rather than assuming.

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